Cyber-Robotics, in a typical month,
gets over 2 million hits; however, we only average 3 to 5 visitors per day
from the search engines. Do the math - that works out to anywhere from 84 to
155 visitors per month provided from the likes of Alta Vista, Lycos or Yahoo.
Very small numbers when compared to 2,000,000 hits. The secret to our success
lies in the sheer number of links that point in our direction. This is how
truly qualified traffic comes in our direction, and this is the best means
securing visitors to your site as well, as long as everyone is linking to only
websites that match each other's subjects or themes.
You can check your site's popularity on the web in just a matter of minutes.
Currently, there are a number of services out there that provide link
popularity checking. Notable among these is LinkPopularity.com -
They provide this service for free and offer tips on how to improve your link
popularity (Not only that, but there is nothing to stop you from entering a
competitors URL and checking them out!).
One thing that you need to be on the alert for are services that offer to
improve your traffic by means of automatically generated link pages for you to
post in your website. On paper, the potential they offer looks good. But the
pages are usually chaotic, with no themes or common thread at all. This is a
quantity versus quality approach, and may actually derail your efforts. Since
you are linking to a number of sites on pages that lack cohesive themes, you
simply have no way to know if those other sites have any traffic at all that
has any bearing whatsoever on your themes. If most of those sites have little
traffic, say less than one hit per day, then what good is it to be linked in
this way? Not only that, but you are actually being even more
counterproductive; to belong to a consortium such as these, many times you
need to put up banners that may advertise competing products, and then they
may even want you to host another page of links and submit them to search
engines. You are aiding and abetting them in this sloppy method of link
production (and that's all it is, link production)! It begs the question; is
this the way to bring in truly qualified traffic to your site?
The answer to this question is no. What you end up with is pages full of
potentially unrelated links, and your site being added to a similar page
elsewhere! Is this the way to get qualified traffic? Of course not!
As the search engine's robots evolve, they are becoming even more aware of
sites that link like this. If you have pages like this, you are actually doing
yourself a disservice, because the search engines will not help you out. Even
the Zeus robot will back out of pages like this; it views them as cancerous
growths on the body of
The real solution is simple; you need to be linked to common sites, or
themesites. This is the best way to improve your traffic. Again, look at the
numbers. The more links you have, the greater your traffic. You want that
traffic to stay and look around your site, not pop in and right back out
because it was not what the visitor was looking for. If you have a common
theme to the site that sent you the traffic, chances are they will be real
This is the real secret of Internet marketing. For years, the search engines
and their backers made it appear that they were the only game in town. More
and more, as the way the web operates evolves, the less this is so. Again,
look at the numbers at Cyber-Robotics. The more links you have, the better
your traffic, bottom line. Once you have those, then you are really on your
way to getting the traffic that you want, and the traffic you deserve. So, in
short, you need to -
- Check your link popularity to see if it needs improving
- Build the links you need to increase your qualified traffic
- Improve your site's content to help you keep the traffic once it arrives
- Stay away from sites that provide quantity over quality
By following these steps, your site and your web-based business will reap the
benefits of improved links.